It is believed that Amazon is using the crowd sourcing process in the movie business. They have done the same thing during advertisement last year on asking the public to submit the videos for the TV commercial campaign. It is a cheap and risk free way of utilizing the online community.
Amazon has asked the participating filmmakers and writers to submit their full length scripts and test movies of length more than 70 minutes. They have instructed that test movies must possess the imaginative stories with great quality of acting and sound. Fans will review the test movies and scripts and also give suggestions of any alternative perceptions.
Amazon has assigned some reputed veteran persons of Hollywood like Jack Epps Jr. screenwriter of Top Gun and producer of Bottle Rocket Michael Taylor, to decide the winners of the cash prize.
Therefore, Amazon wants to turnout the best project into full budget new films. Filmmakers will get 200,000$ if their submissions get turned into full fledged movie and more 400,000$ if movies makes $60 million or more at the box-office.
Although this is a new step for the company but they are big seller of DVDs and leader in video streaming business. Issa Asad says, "Amazon also has IMDb.com which is a busiest website for movie gossips and information."